Blogs

ADVOCACY UPDATES

As an association committed to serving our members and industry, we are excited to share some of the recent advocacy efforts we've been undertaking on behalf of our community. With your unwavering support, we continue to work tirelessly to make a positive impact in the industry.

Advocacy Updates

2023 Association Advocacy Effort Updates

By Devin Timbrook posted 07-19-2023
We hope this update finds you well. As an association committed to [briefly mention the association's mission and purpose], we are excited to share some of the recent advocacy efforts we've been undertaking on behalf of our community. With your unwavering support, we continue to work tirelessly to make a positive impact in the industry. 1. Recent Policy Advancements: Over the past quarter, our advocacy team has been actively engaging with policymakers at the local, state, and federal levels to promote policies that align with our mission and serve the interests of our members. We are pleased to announce that our efforts have led to significant ...
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MEMBER SPOTLIGHTS

In our ongoing efforts to recognize the outstanding individuals who make our association thrive, we are delighted to shine a spotlight out our members whose contributions have had a profound impact on our community. Join us as we celebrate our members their invaluable commitment to our association's mission.

Celebrating Emily Allen and their Impactful Journey with our Association

By Sarah Spinosa posted 07-18-2023
Member Spotlight: @Emily Allen In our ongoing efforts to recognize the outstanding individuals who make our association thrive, we are delighted to shine a spotlight on @Emily Allen Their remarkable journey with our Association has been nothing short of inspiring, and their contributions have had a profound impact on our community. Join us as we celebrate Emily and their invaluable commitment to our association's mission. Early Beginnings and Passion From the moment Emily joined our association, their enthusiasm and dedication were evident. Their passion for [association's mission or cause] shone through, as they quickly immersed ...
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PARTNER INSIGHTS

We are excited to present our Partner Insights, thought leadership blog, sponsored by our esteemed industry partners. The associations partner network has hundred of years of experience combined, providing guidance, services, and products to our industry. We hope that their insights and thought leadership will be useful and relevant for our community as we problem solve and innovate together.

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Designing Onboarding That Feels Like a Welcome, Not a Task

By Devin Timbrook posted 20 days ago
When someone joins our association, they’re not just signing up for a membership—they’re stepping into a community. And that first step? It matters more than we often realize. Onboarding is our first real opportunity to show new members what our community is about: our culture, our values, and most importantly, our people. But too often, onboarding becomes a checklist: verify email, complete profile, read guidelines, join a group. Helpful? Yes. Welcoming? Not always. That’s why we’ve shifted our approach. Our goal is simple but powerful: design onboarding that feels like an invitation, not an obligation. Start With the Human Element We remind ourselves ...

One Community, Many Generations – How We Stay Connected

By Chris Beaton posted 04-07-2025
Bridging Generations in Our Community In today’s world, community means more than just geography—it’s about shared values, mutual support, and working together toward common goals. And for many of us, that community spans multiple generations, from energetic Gen Z newcomers to experienced Baby Boomers and everyone in between. So how do we ensure that all generations feel welcomed, involved, and valued? It starts with intention. We know that each generation communicates differently, learns differently, and contributes differently. But rather than seeing those differences as challenges, we’ve chosen to embrace them as strengths. By designing spaces and experiences ...

Level Up Your Career: Embracing Digital Learning in the Modern Age

By Raymond Alexander posted 10-12-2024
I’ve grown up with technology as a core part of my life. From social media to streaming services, digital experiences shape how we engage with the world. It’s no surprise that online continuing education (CE) has become a game-changer, offering flexibility and accessibility that align perfectly with our fast-paced lifestyles. Here’s a look at the advantages of digital learning and some tips to help you thrive in this modern learning environment. The Perks of Online CE Flexibility and Convenience One of the biggest advantages of online CE is the ability to learn on your own schedule. Whether you're juggling classes, work, or social commitments, digital ...

Unlocking Potential: How to Maximize the Value of Your Continuing Education Offerings

By Devin Timbrook posted 10-12-2024
Continuing education (CE) is a vital tool for career growth, but its true value comes from how you engage with it. Here are key ways to maximize your learning experience and get the most out of your association’s CE offerings: Align with Your Career Goals Start by identifying what you hope to achieve—whether advancing your career, gaining certifications, or developing specific skills. Having clear goals will guide your course selection. Explore Learning Formats Take advantage of different formats—online courses, webinars, or in-person workshops. Choose what works best for your learning style and schedule. Leverage Learning Communities Engage with ...

Emerging Trends in Continuing Education

By David Jovel posted 10-12-2024
As a Director of Education who has spent the last decade focused on helping professionals grow through continuing education, I’ve seen the landscape of learning shift in exciting ways. It’s clear that education, like every other aspect of our world, is evolving—driven by technological advancements, changing learner expectations, and new methods of delivery. Here are some of the most significant emerging trends I’ve noticed in continuing education and what they mean for both learners and organizations. Microlearning and Bite-Sized Learning Modules Gone are the days when professionals could afford to spend hours or days in long, traditional courses. Today, ...

Tips For First Year Conference Attendees

By David Jovel posted 09-03-2024
Attending your first association annual conference can be both exciting and a bit overwhelming. Here are some tips to help you make the most of the experience: Before the Conference Plan Ahead : Review the conference schedule and select the sessions, workshops, and events that interest you the most. This will help you make the most of your time. Prepare an Elevator Pitch : Have a brief introduction ready about who you are, what you do, and what you’re looking to gain from the conference. Pack Smart : Bring comfortable shoes, business cards, a notebook, and any necessary tech gear. During the Conference Attend Pre-Conference Events : These ...

2023 Association Advocacy Effort Updates

By Devin Timbrook posted 07-19-2023
We hope this update finds you well. As an association committed to [briefly mention the association's mission and purpose], we are excited to share some of the recent advocacy efforts we've been undertaking on behalf of our community. With your unwavering support, we continue to work tirelessly to make a positive impact in the industry. 1. Recent Policy Advancements: Over the past quarter, our advocacy team has been actively engaging with policymakers at the local, state, and federal levels to promote policies that align with our mission and serve the interests of our members. We are pleased to announce that our efforts have led to significant ...

Celebrating Emily Allen and their Impactful Journey with our Association

By Sarah Spinosa posted 07-18-2023
Member Spotlight: @Emily Allen In our ongoing efforts to recognize the outstanding individuals who make our association thrive, we are delighted to shine a spotlight on @Emily Allen Their remarkable journey with our Association has been nothing short of inspiring, and their contributions have had a profound impact on our community. Join us as we celebrate Emily and their invaluable commitment to our association's mission. Early Beginnings and Passion From the moment Emily joined our association, their enthusiasm and dedication were evident. Their passion for [association's mission or cause] shone through, as they quickly immersed ...

3 Qualities You Should Be Looking For In Your New Employer

By Joshua James posted 02-10-2023
As the job seeker, you’ve probably been so focused on what your new employers look for in their employees, that you might not have taken the time to consider what qualities you should be looking for in them. Job seekers should be engaging in a pursuit to find an employer with the “right” qualities because without them, they could find themselves stuck in an unfavorable occupation. You wouldn’t want an employer who has too many ridiculous expectations, or blames others for their own mistakes, right? So, what exactly should a job seeker be looking for in their new employers? Fosters a healthy work environment It should be a given that as ...

Build With Us Campaign Workshop - Engagement Campaigns

By Aldrin Lepatan posted 07-14-2022
Build With Us Campaign Workshop - Engagement Campaigns When: Sep 28, 2022 from 02:00 PM to 04:00 PM (ET) Ready to dive into engagement campaigns or automation rules but want some help getting started? Or have you gotten started, but now you’re stuck? Or do you need to block off time, but things keep getting in the way? Then come build your campaign with us. The Build With Us Campaign Workshop - Engagement Campaigns is your chance to join a small group of peers in a 2-hour workshop where you can work on your campaign, share ideas, and get help from Higher Logic experts. It doesn’t matter if you’re using Informz, ...

Meet the New Higher Logic Community Mobile App

By Aldrin Lepatan posted 05-12-2022
With Higher Logic’s new Connected Community mobile app, users can connect with each other anytime, anywhere. Whether they’re waiting at an appointment, scrolling on their phone, or away from their computers, the app is built for engagement on the go. Our new mobile app is part of our core Community offering, joining the ranks with everything else you find in our online community platform: discussions, libraries, ads, polls, event calendar, directory, admin- and user-created blogs. Dive in to learn more about the mobile app. BOOST ONLINE COMMUNITY ENGAGEMENT WITH OUR MOBILE APP Higher Logic’s mobile app gives your community users an easy way ...

Here’s how 4 Associations Adapted to Covid with Online Communities

By Scott Cordell posted 03-01-2022
In April of 2020, we looked at how associations were supporting their members with online communities in the early days of the pandemic. Now that it’s been almost a year, we’re revisiting this topic again. In the past year, how have associations expanded and adapted their strategies to engage members virtually? How have associations grown their membership – and even earned event revenue, thanks to online communities? We’re highlighting four associations who have each taken a unique approach to achieve their goals. Learn more about each one: American Society of Civil Engineers moved fast to create relevant content North Carolina Dental Society ...

Our 19 Favorite Community Management Resources for 2022

By Scott Cordell posted 03-01-2022
Whether you’re looking for community management basics or you’re a seasoned pro looking to stay up to date on the latest, it’s good to have a list of community building resources handy. We’ve got you covered: These books, blogs, and podcasts are tried and true suggestions from the Higher Logic team, sure to assist in your branded online community journey. THE BIG LIST OF ONLINE COMMUNITY MANAGEMENT RESOURCES Let’s dive into our favorite books for community builders. Community Management Books 1. Community in a Box: How to Build Event-Driven Professional Communities by Mark Birch Mark Birch shares stories and tips in this practical guide ...

Ensuring Effective Employee Engagement Surveys – Now More Than Ever

By Jessica Palmeiro posted 02-21-2022
Right before the pandemic hit, I received an email from a CEO who was a previous coaching client. He had sent me an article he’d read about Employee Engagement surveys, written by an academic professor who clearly had never stepped foot inside a company. The article had a funny tone to it, probably to create a splash — certainly written trying to provoke, but clearly unfocussed and uninformed. It was unimpressive for an Ivy League professor and, although there were both big and small kernels of truth in what he was saying, most of it missed the mark. Today more than ever, considering the Great Resignation, the labor shortages, inflation, and stressors in the ...

5 Great Examples of Online Community Promo Videos & Tips for Creating Yours

By Scott Cordell posted 01-20-2022
As you begin to create community content for your new online community, one of your first big pieces of content can be a video! A video is a succinct, fun way to share about the launch of your new online community and get your future community members excited about signing up as soon as the community is available. One quick note before we dive in: Creating a video isn’t right for every community. You may not have the budget or bandwidth to create a video, and that’s fine. Prioritize your community budget on the most important parts of your program. But, that being said, a video doesn’t have to be expensive or fancy! The personal touch is what ...

Now is the Time for Community

By Raymond Alexander posted 01-20-2022
As some of you have seen by now, Gainsight acquired InSided this week, and we want to welcome them to an industry we have been passionate about for 15 years. The market has seen unprecedented growth in the last few years, and we see momentum accelerating. This recent acquisition affirms what we already know about the business value of communities across B2B and B2C. We see the value of communities enrich the lives of our thousands of customers. Just to name a few: Gardeners sharing their passions with the BBC Gardener’s World community, Golfers honing their skills and trading knowledge using their Callaway gear, Gamers ...